Etyope

Occhio helped Etyope with the definition and implementation of its digital strategy. Etyope is a market place designed to promote French crafts and art. The goal is to use the power of digital broadcasting to support and promote crafts and artistic creation as a whole.

Challenge

The objective was to increase the sales of the e-commerce through the acquisition of a community attached to the values ​​put forward by Etyope. The challenge of this client was to define a customized strategy of e-merchandising & brand communication for its target.
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Traffic
The traffic has been multiplied by 6 during the campaigns
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Basket Items
The average shopping basket has been multiplied by 2
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Cost-per-click
The CPC has decreased by 25 percent in 3 months

Our solution

Occhio agency began with the definition of personae and targets sensitive to Etyope’s committed brand image. The A/B test helped defining an e-merchandising strategy and better targeting users to optimize budgets.

Results

The acquisition of a committed community has allowed to multiply by 6 traffic on the e-commerce during campaigns. Thanks to the A/B tests, the CTR has been multiplied by 2 and the optimization of the campaigns made it possible to reduce the CPC by 25%. All the actions carried out also led to an increase in the average basket from 30 to 60 euros.

Channels

  • SEA Campaigns
  • A/B Testing
  • Social Networks

Campaigns

To increase the visibility of the e-commerce and the artisans partners, several approaches have been adopted:

  • Traffic campaigns on Facebook to increase sales. The implementation of a strategic calendar for these ads has made it possible to optimize Etyope’s budgets. In particular by conducting campaigns at key moments for the e-commerce site: fathers’ day, mothers’ day, Christmas…
  • An approach of A/B testing on products, audiences and texts helped to define and implement a relevant strategy of e-merchandising. In total, more than 400 A/B tests provided a clear vision of the products to promote in order to increase the number of sales.

Social networks

Emailing

Content Marketing

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to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us. 

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com

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