Maison Courch

Maison Courch is a French clothing brand with heating technology, designed for extremely cold temperatures. Maison Courch commissioned Occhio to develop an engaged community on social media and to generate sales through advertising campaigns on Facebook Ads.

Challenge

The campaigns conducted in France and internationally during the 2020-2021 winter season aimed to generate traffic to promote the brand and sell the heated parkas. Maison Courch also wanted to expand its community to improve the engagement rate of these social networks.
+ 0
Interactions
on social networks
0
ROAS
return on ad spent
x 0
Trafic
on the website

Our solution

To increase sales of Maison Courch, Occhio has set up advertising campaigns on Facebook Ads in France and internationally with various advertisements to optimize the brand’s budgets. Occhio was also responsible for developing the editorial calendar of social networks with regular content (posts & stories) and managing the community management part.

Results

With the help of Occhio, Maison Courch managed to generate more than 31,000 interactions over 6 months on social networks (Facebook and Instagram) with an average click-through rate of 3.23%. Traffic to the website increased by a factor of 6. Campaigns in France and abroad generated +€10,000 in purchases in 6 months.

Channels

  • SEA campaigns
  • Traffic Management
  • Social networks
  • Community management

Campaigns

In order to increase traffic on the website, the number of purchases and the community engagement on social networks, Occhio has implemented several actions:

  • Conversion and retargeting campaigns in France and internationally on a broad audience of potential customers, with an A/B approach testing on different visuals and advertising formats,
  • A targeted awareness campaign in France to make discover the brand’s Instagram account and increase its number of followers (the number of followers multiplied by 12),
  • Regular posts on Facebook and Instagram with moderation (community management) to grow the community organically,
  • Punctual sponsorship of Instagram posts and the organization of contests to gain visibility and increase interactions with publications.

Social networks

Emailing

Content Marketing

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Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us. 

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com

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