NETA

Occhio accompanies Neta Publicités (Media Agency of the live show) in the increase of the digital notoriety of its clients : Parisian shows and theaters. The goal is to increase sales through Facebook ads. Since 1969, NETA has been implementing communication strategies for live shows, from theater to music festival. The agency coordinates the various media to optimize the visibility of its customers.

Challenge

The challenge was to increase the visibility of the shows through digital advertising campaigns in the continuity of traditional media communication. For each project, paid digital advertising was expected to increase traffic to the event and online sales while maintaining the identity of each show.
+ 0
Promotions of shows
+ 0
A/B tests
0 x
Traffic multiplied

Our solution

In addition to traditional print and poster advertising, Facebook ads could reach a broader audience as a complement, while having a strong impact on online ticket sales. The paid digital communication has provided us with a better users target to optimize budgets.

Results

Occhio has already realized the digital promotion of more than 30 shows for NETA. For each campaign, A/B testing is done to optimize the budget and audiences. The traffic has been multiplied by 2 thanks to various optimization tools.

Channels

  • Inbound Marketing
  • SEA Campaigns
  • A/B Testing
  • Traffic Management

Campaigns

In order to respond to the online sales generation goal, several campaigns have been deployed:

  • Conquest campaigns to generate new visitors and new customers for the brand,
  • Retargeting campaigns to maximize conversion and transformation of incoming leads cross theaters or shows,
  • An A/B testing approach with content and a creative editorial line to ensure the relevance of the ads for each show. In all, more than 100 A/B tests are created per show and per theater. They have improved the results by multiplying the KPIs by 2 on average.

Social networks

Emailing

Content Marketing

WE HELP YOU
to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us. 

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com

Your data will be transmitted securely (SSL-encrypted). Please note our privacy policy.