WikiPME

Occhio helps WikiPME (first digital and solidary community of entrepreneurs in France) for the mobilization of its community. With a digital community of 80,000 entrepreneurs, WikiPME guides entrepreneurs in the creation and development of their business.

Challenge

WikiPME aimed at increasing the number of subscribers on its platform and generating traffic while improving the engagement of the community of company managers, VSE / SMEs and entrepreneurs. The challenge was also to improve the retention of users of the platform to boost the activity on the site.
0 %
engagement rate
in the Facebook community group
0 %
of people who register
also subscribe to the newsletters
+ 0 %
Traffic increase
on the site in 2019

Our solution

To meet its objectives, WikiPME has entrusted Occhio with the piloting of its traffic acquisition campaigns to develop its online platform.

Results

With the help of Occhio, WikiPME has managed to increase its traffic by 20% over a year regularly and on a permanent basis. The animation of social networks made it possible to mobilize 10% of the active community. We performed more than 100 A/B tests on advertising campaigns that enabled us to identify the most relevant targets and content.

Channels

  • Inbound Marketing
  • SEA Campaigns
  • A/B Testing
  • Newsletters
  • Social Networks
  • Content Marketing

Campaigns

In order to meet the online registration generation goals, several campaigns have been deployed:

  • Conquest campaigns to generate new visitors and new subscribers on the site,
  • Retargeting campaigns to maximize the conversion and the transformation of incoming leads.

Social networks

WikiPME chose Occhio to animate its pages on Facebook, Linkedin and Twitter and select engaging content for the target of professionals. Several levers have been activated:

  • The creation of a Facebook group with 1,500 active members has helped develop a more informal and closer editorial line,
  • An editorial calendar adapted to different social networks has been set up to ensure the consistency of the image of WikiPME and make it a relay of information.

Emailing

Occhio took over Newsletters:

  • Weekly emailing strategy to consolidate information relay image of WikiPME.

Content Marketing

In order to build platform users loyalty, Occhio has implemented a content marketing strategy:

  • White book downloadable on the site to insert content marketing.

WE HELP YOU
to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us. 

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com

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