Buddy Bnb is an accommodation reservation platform for travelers with pets and hosts who accept them. Occhio helped Buddy BnB with the recruitment of its first host thanks to the development of its digital notoriety. The Buddy Bnb team, incubated by Air France, had just launched its project and needed personalized support and a customized digital marketing strategy to meet its needs as a young company.


BuddyBnb wanted to acquire leads quickly to test the business model and create the first host profiles to launch the platform.
  • SEA Campaigns
  • A/B Testing
  • Traffic Management
A/B tests
0 +
Cost per lead


To meet lead generation strategy, several campaigns were deployed:

  • conquest campaigns in several international cities to increase traffic on the site and the number of new hosts on the platform,
  • a process of A/B testing with qualified audiences and a creative editorial line to ensure the relevance of ads and targets for Buddy BnB.


The campaigns implemented by Ellipse had a reach of more than 100,000 people, allowing Buddy BnB to establish its digital reputation. The different campaigns generated 217 leads on the platform. A/B Testing has been successful in targeting highly engaged audiences, with a large CTR and many ad registrations.

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