The Carron Paris workshop offers collections of ceramics inspired by the French ‘art de vivre’ and produced in limited editions. Occhio supported Carron in the development of its B2B and B2C business through advertising campaigns on social networks targeted to professionals and private individuals.


The Carron Paris workshop wants to expand sales of its e-commerce site in France and abroad and is looking for new resellers (online or in shops) to sell these products in France.
  • SEA campaigns
  • Traffic Management
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B2C campaigns
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B2C campaigns


In order to meet the strategy of generating leads and sales, several campaigns have been deployed:

  • A B2B campaign in France to develop Carron’s dealer portfolio and diversify its sales outlets,
  • B2C campaigns in France and abroad to increase traffic on the site and the number of purchases,
  • A/B testing approach with qualified audiences and creative editorial line to ensure the relevance of ads and targets for Carron.


The B2C campaigns, broadcast in France and abroad, have targeted very engaged audiences with a significant CTR of more than 3%. In 5 months, these B2C campaigns generated an excellent ROAS of 4.96 with sales of more than €46,000. The B2B campaign generated more than 980 visits to the contact page, as well as 38 qualified leads.

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