Etyope

Occhio helped Etyope with the definition and implementation of its digital strategy. Etyope is a marketplace designed to promote French crafts and art. The goal is to use the power of digital broadcasting to support and promote crafts and artistic creation as a whole.

Challenge

The objective was to increase the sales of e-commerce through the acquisition of a community attached to the values put forward by Etyope. The challenge of this client was to define a customized strategy of e-merchandising & brand communication for its target.

SEA Campaigns
A/B Testing
Social Networks

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Traffic

The traffic has been multiplied by 6 during the campaigns

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Basket Items

The average shopping basket has been multiplied by 2

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Cost-per-click

The CPC has decreased by 25 percent in 3 months

Campaigns

To increase the visibility of the e-commerce and the artisan’s partners, several approaches have been adopted:

Traffic campaigns on Facebook to increase sales. The implementation of a strategic calendar for these ads has made it possible to optimize Etyope’s budgets. In particular by conducting campaigns at key moments for the e-commerce site: fathers’ day, mothers’ day, Christmas…
An approach of A/B testing on products, audiences, and texts helped to define and implement a relevant strategy of e-merchandising. In total, more than 400 A/B tests provided a clear vision of the products to promote to increase the number of sales.

Results

The acquisition of a committed community has allowed multiplying by 6 traffic on the e-commerce during campaigns. Thanks to the A/B tests, the CTR has been multiplied by 2 and the optimization of the campaigns made it possible to reduce the CPC by 25%. All the actions carried out also led to an increase in the average basket from 30 to 60 euros.

WE HELP YOU
to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us.

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com