Since September 2018, the South Provence-Alpes-Côte d’Azur Region has brought together its transport networks under a single banner: the ZOU! brand. The objective? To improve everyday mobility for everyone and make the regional public transport offer legible.
Challenge
Zou offers its users many cards and flat-rate benefits. We have analyzed data over the past few years in terms of search volume, ticket volume and use of these cards. We have drawn up a communication plan for 2022 through several social networks.
Digital strategy
UX/UI
Traffic Management
+0
strategies
proposed
+0
forecast
proposed
+0
analytics
created
Campaigns
We mainly worked on the strategy and how to implement it in 2022.
Results
Zou offers its users many cards and flat-rate benefits. We have analyzed data over the past few years in terms of search volume, ticket volume and use of these cards. We have drawn up a communication plan for 2022 through several social networks.