Zou

Since September 2018, the South Provence-Alpes-Côte d’Azur Region has brought together its transport networks under a single banner: the ZOU! brand. The objective? To improve everyday mobility for everyone and make the regional public transport offer legible.

Challenge

Zou offers its users many cards and flat-rate benefits. We have analyzed data over the past few years in terms of search volume, ticket volume and use of these cards. We have drawn up a communication plan for 2022 through several social networks.
  • Digital strategy
  • UX/UI
  • Traffic Management
+ 0
strategies
proposed
+ 0
forecast
proposed
+ 0
analytics
created

Campaigns

We mainly worked on the strategy and how to implement it in 2022.

Results

Zou offers its users many cards and flat-rate benefits. We have analyzed data over the past few years in terms of search volume, ticket volume and use of these cards. We have drawn up a communication plan for 2022 through several social networks.

WE HELP YOU
to structure your acquisition

Let's go, let's grow

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us. 

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com

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