La Redoute

La Redoute is a French home shopping company specialized in ready-to-wear and home decoration. Occhio has been managing the brand’s Italy and Germany Instagram accounts since October 2020.

Challenge

La Redoute wants to increase its community on Instagram in order to develop its notoriety in Italy and Germany. The objective is to increase the number of followers as well as their interactions, via an adapted acquisition strategy. The goal is to boost sales of the brand’s fashion and home products on the Italian and German markets by acquiring an engaged community on social networks.

Social Media
Growth marketing
Collaboration with influencers

+ 0 K

followers

in two years

+ 0

posts

created

x 0

commitment rate

Campaigns

We launched La Redoute accounts in Italy and Germany in 2020. The acquired community was engaged and generated a x2 increase in the engagement rate on the brand’s Italy and Germany accounts.

Results

Over 100K followers in Italy. Over 15 post and stories per month for each country. We have managed the community management in both languages, as well as partnership with fashion and design influencers.

WE HELP YOU
to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us.

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com