Lucile Woodward is a sports and fitness coach and a Youtuber. She created for women and men several sport programs. Her brand became Wellso in 2023 and is positioned as a wellness platform now for all!
Challenge
We had to assist Lucile Woodward in the elaboration of an audit and a digital strategy.
Google Ads
You Tube Ads
Facebook / Instagram Ads
x0
ROAS
x0
CTR
+015
campaigns created
Campaigns
After an audit of the current campaigns and A/B tests, we developed a digital strategy for 2022 and helped the team to manage the Google Ads and Facebook Ads campaigns. We helped Lucile Woodward for the launch of a new brand: Wellso in January 2023 with a new strategy and new campaigns.
Results
We assisted Lucile Woodward in developing an audit and then a digital strategy. We then developed and managed Google Ads (SEA) and Facebook Ads campaigns. These seasonal campaigns (flat stomach, audio coaching, and super challenge) have significantly increased sales of sports programs and increased brand awareness.
ROAS x2
+30% traffic on the new website Wellso
+1015 campaigns create