Mode in Elo

Mode in Elo offers a weekly ephemeral collection of women’s clothing and accessories at affordable prices in its shop in partnership with influencers. Occhio managed customer acquisition through the animation of social networks.


The goal of the founder is to boost the sales of its clothes via the SEM and the commitment of her community. The goal was to increase sales of her e-commerce by acquiring an engaged community on social networks. The goal was to increase the community and sales through this channel. Thus, the challenge lay in the implementation of a flexible strategy for community management, adapted to frequent stock-outs due to the ephemeral aspect of the collections.
  • Social Networks
  • Community Management
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in the e-shop

Social Networks

In order to acquire a committed community able to boost the eshop sales, several actions were carried out:

  • Daily publications on Facebook and Instagram with 3 to 5 posts and 5 to 10 stories per day to increase the community organically,
  • Implementation of monthly contests to gain visibility through influencers. The competitions have also raised the recognition of Mode in Elo and increased customer loyalty.


All actions led to an increase in the community of more than 20,000 followers without deploying the acquisition budget. The acquired community was engaged and generated an increase of an average of 20% in sales on the eshop. Social networks have become Mode in Elo’s stock management tools as they have been used to guide the purchases of community members.

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Oriane Motte

Juliette Lebre

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