Monday Car

Monday Car offers a new way to have a car without any constraints thanks to an all-inclusive subscription.


The challenge was to test potential market for Monday Car in France and find clients. Occhio developed strategies for each personas and created one page per persona.
  • Digital Strategy
  • UX / UI
  • Landing Page creation
  • A/B messages
  • Google ads and Facebook ads
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Landing page created
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Community increased
audience tested


We helped in launching the service with an offer of long-term car rentals. We defined 5 different personas and created respectively 5 different campaigns with different visuals. We also created 5 different landing pages to have the best ROAS.


We achieved very good results with a cost per lead behind the one forecast. After 4 weeks of the campaign, cost per lead decreased from -25% and ROAS +75% with multiple iterations.

to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us. 

Oriane Motte

Juliette Lebre

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