Monday Car

Monday Car offers a new way to have a car without any constraints thanks to an all-inclusive subscription.

Challenge

The challenge was to test potential market for Monday Car in France and find clients. Occhio developed strategies for each personas and created one page per persona.

Digital Strategy
UX / UI
Landing Page creation
A/B messages
Google ads and Facebook ads

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Landing page created

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Community increased

audience tested

Campaigns

We helped in launching the service with an offer of long-term car rentals. We defined 5 different personas and created respectively 5 different campaigns with different visuals. We also created 5 different landing pages to have the best ROAS.

Results

We achieved very good results with a cost per lead behind the one forecast. After 4 weeks of the campaign, cost per lead decreased from -25% and ROAS +75% with multiple iterations.

WE HELP YOU
to structure your acquisition

Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us.

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com