Nasaseasons

Nasaseasons is a French brand of clothing, caps, and accessories extended internationally. Founded in 2015, the brand has made several collaborations with famous brands and world stars. The brand called on Occhio to increase international sales of its e-commerce site.

Challenge

Nasaseasons’ goal was to boost sales of its iconic pieces, including these caps, through targeted advertising on social networks. The international brand wanted to target different countries with young audiences.

SEA campaigns
Traffic Management

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Countries

Campaigns in more than 30 countries with different needs

ROAS

return on ad spent

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Audiences

tested

Campaigns

In order to develop the sales of the Nasaseasons site, several campaigns were deployed:

Conversion and retargeting campaigns in France and internationally tested with more than 48 targeted audiences (interests, LAL, Retargeting of site visitors, etc.),
Specific campaigns created for a particular event (Black Friday, Valentine’s Day) and limited in time,
An A/B approach testing on different visuals/ad formats and with price changes.

Results

All the actions taken have generated traffic on the site and made the brand known internationally with more than 8,000 clicks generated on the ads. The campaigns in France and abroad have also helped to develop Nasaseasons sales in all target countries with an average ROAS of 2.72.

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Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us.

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com