Occhio accompanies Neta Publicités (the Media Agency of the live show) in the increase of the digital notoriety of its clients: Parisian shows and theaters. The goal is to increase sales through Facebook ads. Since 1969, NETA has been implementing communication strategies for live shows, from theater to music festivals. The agency coordinates the various media to optimize the visibility of its customers.


The challenge was to increase the visibility of the shows through digital advertising campaigns in the continuity of traditional media communication. For each project, paid digital advertising was expected to increase traffic to the event and online sales while maintaining the identity of each show.
  • Inbound Marketing
  • SEA Campaigns
  • A/B Testing
  • Traffic Management
Promotions of shows
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A/B tests
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Traffic multiplied
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In order to respond to the online sales generation goal, several campaigns have been deployed:

  • Conquest campaigns to generate new visitors and new customers for the brand,
  • Retargeting campaigns to maximize conversion and transformation of incoming leads cross theaters or shows,
  • An A/B testing approach with content and a creative editorial line to ensure the relevance of the ads for each show. In all, more than 100 A/B tests are created per show and per theater. They have improved the results by multiplying the KPIs by 2 on average.


Occhio has already realized the digital promotion of more than 30 shows for NETA. For each campaign, A/B testing is done to optimize the budget and audiences. The traffic has been multiplied by 2 thanks to various optimization tools.

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