Profumo is an Italian caterer who offers traditional dishes for private and professional events. Profumo has mandated Occhio to generate qualified leads through SEO on individuals and businesses.


In a campaign conducted during the second quarter of 2018, Profumo’s primary goal was to drive traffic and increase qualified B2C and B2B leads by reaching a broad target for events, including weddings, business events, cocktails, and brunches. Profumo also wanted to improve the SEO of the website.
  • SEA Campaigns
  • A/B Testing
B2B leads generated
with a conversion rate of 4%
+ 0 %
Increase of ROAS
(Return on Advertising Spend)
x 0
Traffic increase
on the website


In order to increase traffic and leads, Occhio has implemented several actions:

  • Search campaigns with dynamic ads on a large audience of potential customers. The campaigns were differentiated for individuals (broadcasted 7 days out of 7) and for professionals (broadcasted from Monday to Friday),
  • A / B test approach on keywords and on more than 30 audiences.


With the help of Ellipse, Profumo managed to contract 400 B2B leads over 2 months with a conversion rate of 4%. Traffic on the website has been multiplied by 6. Over the 3 weeks of the Adwords campaign, ads have been widely distributed with more than 31,000 impressions in Google search results. The site that was referenced on the 4th page of Google has moved to the 2nd page.

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