WikiPME

Occhio helps WikiPME (the first digital and solidary community of entrepreneurs in France) with the mobilization of its community. With a digital community of 80,000 entrepreneurs, WikiPME guides entrepreneurs in the creation and development of their businesses.

Challenge

WikiPME aimed at increasing the number of subscribers on its platform and generating traffic while improving the engagement of the community of company managers, VSE / SMEs, and entrepreneurs. The challenge was also to improve the retention of users of the platform to boost the activity on the site.

Inbound Marketing
SEA Campaigns
A/B Testing
Newsletters
Social Networks
Content Marketing

0 %

engagement rate

in the Facebook community group

0 %

of people who register

also subscribe to the newsletters

+ 0 %

Traffic increase

on the site in 2019

Campaigns

In order to meet the online registration generation goals, several campaigns have been deployed:

Conquest campaigns to generate new visitors and new subscribers on the site,
Retargeting campaigns to maximize the conversion and the transformation of incoming leads.

Results

With the help of Occhio, WikiPME has managed to increase its traffic by 20% over a year regularly and permanently. The animation of social networks made it possible to mobilize 10% of the active community. We performed more than 100 A/B tests on advertising campaigns that enabled us to identify the most relevant targets and content.

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Get in Touch with Us

I’m positive we have a lot in common! We would love to talk with you. Feel free to contact us. The first call is on us.

Oriane Motte

oriane@occhio-agency.com

Juliette Lebre

juliette@occhio-agency.com